Blog
-
The Recipe For Digital Success
June 22, 2011 | POSTED BY: Congregation Partners | Comments: 0
By Matt
The Ingredients:
Thinking of making a move into digital? To truly look like you know what you are doing you will need to be in possession of the following items:
- 2 Swedes (if you really can’t find Swedes you could substitute Danes)
- A Brazilian
- An Argentinian
- Someone who once worked at Crispin Porter (if you can’t find one of these you can substitute someone who once worked at Goodby Silverstein)
- Anyone who’s worked at AKQA (if you can’t find one of these you can substitute anyone who’s worked at R/GA)
- An underage Head of Social Media Strategy (in child-labour terms, social media is the new chimney sweeping)
- A digital hot-shop (must have heaps of awards and little or no margin)
- Pots of money
The Recipe:
Blindly follow these six easy steps and you will be rewarded with the exactly same results every time:
- Break the digital hot-shop and grate the Swedes
- Whip the Brazilian and the Argentine
- Mix someone from CP with anyone from AKQA, add the teenage social media specialist and beat thoroughly
- Combine all the ingredients in an empty vessel being sure to pick out the remaining bits of common sense
- Sprinkle liberally with pots of money and grill until both revenue and reputation are burnt
- Throw the whole thing away and start again (blame the Scandinavians)
Alternatively you could just give us a call…
Image: Photo of The Swedish Chef from the Muppet Wiki
Leave a Reply